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Why advertise on the internet?

While the press can give very good advertising results, it tends to be very short term and expensive. Price often dictates the content of any advertisement - each word costs money and pictures can be extremely expensive.

The internet gives you the opportunity to paint a comprehensive word picture of your property as well as the ability to show colour pictures that a potential buyer can print off for reference. The number of words and pictures you use does not unduly affect the cost of such advertising.

Because there is no sell-by date on an internet advertisement, it will remain available for potential buyers until the property is sold. Because the advertisement remains available - you do not have to keep paying to have it renewed.

Don't forget, also, that unlike trying to sort out advertisements in a newspaper, it is so easy for a potential buyer to add your property to his favourite pages - at the click of a button.